A successful fund-raising event is comprised of many things. The first one is the price of admission. If you price it too high you cut out some of your potential benefactors. If however, you have a loyal following who will pay a high ticket price you may have a group that will allow you to skip a lot of work.
For the most part, however, a successful fund-raising event happens when you create a fun event, keep the ticket price moderate to attract as many guests as possible and then give them other ways to spend their money for your group’s benefit once they get to the event.
The most successful will probably always be the auction – either silent, oral or a combination of the two. You want to limit following enhancements that require out of pocket monies from your guests to four or five at the most
1. Is there a goal amount in mind.
2. Do we add a silent auction, an oral auction – or both.
3. Add a Raffle.
4. Fund-the-Cause or Call to Action – a live plea for support from the group.
5. Dessert Auction
6. Specialty Products Auction
7. Specialty Services Auction
8. Sponsorship to offset the cost of the entertainment.
9. Underwriting sponsorship to offset the cost of fixed expenses.
10. Extra activities guests can participate in that will win one prize at the end of the evening. How many jelly beans in the jar. Buy a chance on a wrapped package. $5 Balloons with slips of paper inside telling what the prize is. A real diamond in a drink glass while other glasses have cubic zirconiums.
The list could go on and on but you get the idea. Have two or three or four ways to do some extra fund-raisig and for your guests to spend some extra money while they’re there.
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